In the US Kia Motors has begun merchandising new vehicles through eBay making it the first major automaker to do so. Through its online store customers can search and obtain through the new Kia vehicle inventory across all participating dealers and make offers online through eBay’s “Best Offer” option.
Now from the comfort of their ain home environment consumers can have a convenient shopping experience deciding what they want from the brand’s lineup. More than 345 Kia dealers in the US have signed up to name their entire stock of new Kia vehicle inventory online.
The stats state this trend is on the upswing – J.vitamin D. powerfulness and Associates says that Internet auto shoppers are up 17% in 2010 and 79% of all auto shoppers source third-party websites such as eBay Motors before making a purchase.
Naturally the assumption is that the consumer still goes to the showroom one time he/she has decided on a model to ascertain that it’s the right choice. But one wonders if in the future there’d be anyone who’d bargain a new car without seeing or touching it in the metal first; no test drive no walkabout just select order pay and the car gets delivered to you. It’ll take a batch of bravado to do so. challenging to say the least
Now from the comfort of their ain home environment consumers can have a convenient shopping experience deciding what they want from the brand’s lineup. More than 345 Kia dealers in the US have signed up to name their entire stock of new Kia vehicle inventory online.
The stats state this trend is on the upswing – J.vitamin D. powerfulness and Associates says that Internet auto shoppers are up 17% in 2010 and 79% of all auto shoppers source third-party websites such as eBay Motors before making a purchase.
Naturally the assumption is that the consumer still goes to the showroom one time he/she has decided on a model to ascertain that it’s the right choice. But one wonders if in the future there’d be anyone who’d bargain a new car without seeing or touching it in the metal first; no test drive no walkabout just select order pay and the car gets delivered to you. It’ll take a batch of bravado to do so. challenging to say the least
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